Smart phones are integral to modern day life at an ever-increasing rate and low battery is the greatest source of stress for smartphone users, who face a constant battle to maintain sufficient battery to last their day.
Joos is the creation of three young entrepreneurs who saw the opportunity to keep people powered up throughout their day during a trip to China. Shared power banks allow users to rent a power bank, charge smartphones on the move & return to any other station.
Across Asia, networks span millions of stations – in 2019 revenue in China alone was £870m with over 290m users.
Joos is the first power bank company outside of China to be vertically integrated – the team have a manufacturing plant in China, and exclusively operate their own charge banks across thousands of UK venues.
With state of the art digital screens, a growing eco-system of venues and customers, Joos is primed to lead the way in charging on the move.
Project Overview
Hello Finch worked with the founders to create their brand proposition “Power in your Pocket”. This led to the development of a compelling new brand name and identity “Joos”.
Alongside Corr Blimey!, a new visual identity and campaign creative direction was developed, with New Edge Studio developing a strong social media launch campaign.
Providing overarching strategic direction, Hello Finch x Corr Blimey! coached the highly talented in house team to create a range of illustrations and graphics to use across their channels.
Their new website and tone of voice was created by Fall of Man.
