About Hello Finch

Hello Finch.Listening Intelligently.

Trusted by Industry Leaders Since 2013: The Hello Finch Difference

Founded by Jemima Bird in 2013, Hello Finch has evolved into a strategic powerhouse in brand and marketing consultancy. Our portfolio spans major market leaders like The Co-op, Trainline, and Moss Bros, alongside innovative disruptors such as Pinter and ShinyMind – with an expanding client base that reflects our versatility across industries and scales.

What sets us apart is our adaptive agency model. We curate bespoke teams from our extensive network of independent talent, precisely aligned with your specific business challenges. As your needs evolve, so does your Hello Finch team – ensuring you access exactly the expertise required, precisely when you need it. This flexible approach delivers both exceptional creative solutions and strategic value, eliminating the inefficiencies of traditional agency structures.

At Hello Finch, we believe in right-sized excellence – where strategic insight meets creative brilliance, tailored perfectly to your business objectives.

About Jemima

From High Street Innovator to Strategic Partner: Three Decades of Brand Excellence

Throughout my 30-year journey in brand development, I’ve partnered with iconic high street names to reinvent strategies, elevate retail operations, and transform customer experiences. My deliberate choice to collaborate with exceptional independent specialists has allowed me to harness their unmatched passion and expertise for every client challenge.

Hello Finch emerged from this philosophy – creating a personalised gateway to a diverse collective of industry experts tailored to your specific needs. Since founding the company, I’ve guided businesses ranging from established high street leaders to innovative startups seeking seed funding. This versatility defines our approach: building your bespoke team regardless of project scope or business size.

What drives us? A relentless commitment to helping clients develop brands they genuinely love and feel proud to champion. At Hello Finch, we don’t just deliver results – we create brand experiences that truly excite and inspire.

What we do

Our core proposition

1. Developing your brand

Developing a brand essence for both early-stage businesses and established brands alike. Our ½ day workshop gets to the heart of a brand; we unpack founders and key employee ideas and package up an innovative new way of looking at their brand. We love how excited teams get as they get under the skin of what makes them tick! It’s a much enjoyed approach, and in helping your teams tease out your true business “WHY” you can be sure that the foundations for success are set.

From here, we can help you reimagine your existing or create a new brand identity through the lens of our strategic thinking. Sometimes the smallest tweak can deliver the greatest results.

Alongside this work we develop comprehensive brand guidelines which sit as an active working document and not just a dusty doorstop. This provides the foundation to develop your website and other key brand assets.

2. Defining your customer proposition

A compelling customer proposition is the foundation of effective brand communication. We help you articulate precisely how your offering addresses customer needs, resolves pain points, and delivers meaningful value.

Our systematic approach helps you: (i) Uncover your true competitive edge – identifying the distinctive advantages that set you apart in the marketplace (ii) Articulate both functional benefits and emotional rewards that customers experience through your product or service (iii) Define your ideal audience through rigorous research combining desk analysis and field insights (iv) Sharpen your competitive positioning by highlighting your unique strengths in quality, features, convenience, or brand reputation (v) Develop powerful proof points that build credibility, inspire trust, and validate your proposition

This focused methodology creates a customer proposition that resonates authentically, differentiates effectively, and drives consistent results across all marketing activity.

3. Taking your brand to market

Developing winning campaign strategies is at the heart of what every brand wants. Working across all channels from traditional poster sites to fully integrated media including TV and digital, we pull together go-to-market creative that makes customers sit up and buy.

Our expertise extends to specialised blog writing services that build your brand authority and engage your audience consistently. We craft regular, high-quality content that seamlessly integrates with your broader marketing strategy, positioning you as an industry expert through compelling, actionable insights.

We have a trusted set of creatives who have worked on some of the world's biggest accounts, delivering award-winning ideas with remarkable efficiency. This same creative excellence powers our blog content, ensuring consistent quality across all brand touch-points.

We believe in including you throughout the creative process - from early tissue sessions to draft blog concepts - ensuring final outputs both capture market attention and authentically represent your brand voice.

What our clients say