About Hello Finch

We exist in the gap most consultancies avoid.

Hello Finch is a strategic brand and transformation consultancy built on a simple but uncommon premise: that the best outcomes happen when boardroom-level strategy and brand-level thinking work together, not in separate conversations.

Founded by Jemima Bird in 2013 and strengthened by Partner Steve Denison in 2024, Hello Finch brings together two perspectives that rarely sit in the same room – the brand strategist who has spent 30 years building businesses, and the former PwC Partner who has spent 30 years advising the people who run them.

We work with entrepreneurial businesses – from ambitious startups to listed companies – at the moments that matter most: transformation, growth, disruption, and leadership change. Our model is deliberately different. We bring the strategic thinking; our curated network of best-in-class specialists brings the execution. Senior expertise, without the overhead.

Our clients include Co-op, Trainline, Moss Bros, BatFast, Pinter and Pluto Finance. What they have in common isn’t size or sector – it’s a leadership team that understands the value of getting the thinking right before anything else.

About Jemima

Strategic Brand Leadership Meets Creative Innovation

Jemima founded Hello Finch in 2013 after three decades building and transforming some of the UK’s most recognisable brands – including a period as Interim CMO at The Co-op during one of the most significant retail transformations of its generation.

What makes Jemima’s perspective genuinely unusual is that she works at both ends of the strategic spectrum. As a brand strategist, she has led campaigns, developed brand purpose and built creative programmes for businesses ranging from high street icons to category-defining startups. As a Non-Executive Director, she currently sits on the boards of Headlam Group plc, Creightons plc and Pinewood Technologies plc – chairing Remuneration Committees and providing independent governance oversight at listed company level.

That dual perspective – seeing what boards see, and knowing what brands need – is at the heart of everything Hello Finch does. It’s also what makes her an unusually effective thinking partner for founders and CEOs navigating moments of significant change.

She is a Founder director of ParkPlay, and is an early-stage investor in a number of consumer and technology businesses. She holds an MBA from Warwick Business School.

About Steve

Strategic leadership meets operational excellence

Steve joined Hello Finch as Partner in 2024, bringing something rare to a brand and transformation consultancy: 30 years of experience advising CEOs and boards at some of the UK’s largest businesses, including FTSE 100 companies and major global organisations.

As a Partner at PwC from 1997 to 2018, Steve led relationships with some of the firm’s most significant clients, while overseeing 3,500 colleagues across 25 regional offices. He knows what good strategic advice looks like at the highest level, and more importantly, he knows how to make it land.

At Hello Finch, Steve brings that boardroom credibility to bear on the businesses that need it most – entrepreneurial companies and ambitious leadership teams who want a thinking partner who has genuinely been in the room. He works closely with founders and senior executives on strategic transformation, business development and the moments where clear thinking and honest counsel matter most.

Alongside his work at Hello Finch, Steve serves as Chair and Non-Executive Director across a portfolio of growing businesses spanning digital, hospitality, sports technology and financial services. He is a Fellow of the Institute of Chartered Accountants and holds a First Class degree from the University of Liverpool.

What we do

Boardroom thinking.
Brand-level outcomes.

We work where strategy and brand meet - the place most consultancies avoid because it requires fluency in both. Every engagement starts with the right thinking and ends with something that actually works in the market.

We bring the strategic thinking. Our curated network of best-in-class specialists brings the execution - so you get senior expertise without the overhead of a large agency.

1. Strategic Transformation

Most transformation programmes fix the structure but ignore the story. We work at board level to make sure strategy, organisation and brand are pulling in the same direction - and stay that way when the pressure is on. Whether you're navigating growth, disruption or a change in leadership, we help you build something that lasts.

2. Brand Strategy & Activation

From brand purpose to campaign - we develop the thinking that makes businesses mean something to the people who matter. Not just what you say, but why anyone should care. We've built brands for FTSE-listed businesses, category-defining startups and everything in between - always starting with the strategic idea, never the executional shortcut.

3. Executive Advisory & Coaching

For founders, CEOs and senior leaders who want a thinking partner with genuine board-level experience on both sides of the table. We've sat where you sit - in the difficult conversations, the strategic inflection points, the moments where clarity matters most. Honest, direct and entirely in your corner.

What our clients say