ParkPlay is a simple idea. Establish places where everyone can play – safely, with friends and family and always free.
ParkPlay was born out of a conversation between like minded sports enthusiasts who wanted to find away to ensure everyone felt welcome trying a new game for the first time. A joint passion to encourage everyone to be a little more active, bring communities together and experience the life changing positive impact of play came together in the formation of ParkPlay.
Launching in the middle of a global pandemic proved a challenge, but one the team has overcome! An initial grant from Sport England and the appointment of a dynamic CEO, Rick Jenner has led the ParkPlay charge – Fully live since April 2021, already in over 50 parks nationwide and with a pipeline the team are running to keep up with, thousands of people are now experiencing the life changing power of play every Saturday.
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Project Overview
Hello Finch has been at the heart of ParkPlay since launch – Jemima is a founding member of the charity and sits on their Board.
The talented team from Fall of Man, created a suite of visual assets including the brand identity, website, collateral and tone of voice.
The overarching strategy and call to action #MeetMovePlay is the clarion call for the brand which wants to see every community across the UK with its own ParkPlay.
Encouraging everyone to come together the team believes will help break down social barriers, social exclusion and importantly getting everyone to just move a little bit more, improving both the mental and physical health of the nation.
