Project Overview
Perfect Rebel | Disrupting the Future
In today’s landscape of AI, connection, and creation, PerfectRebel stands at the forefront of transformational change. They’re not just adapting to the future, they’re accelerating it, driving revenue growth, enhancing engagement, and optimising operational efficiency through their unique business agility approach.
Hello Finch partnered with visionary founders Neil Finnie and Jonathan Potter to transform their raw energy and ambitious mindset into a cohesive brand presence. Our comprehensive engagement spanned from developing a distinctive brand identity, creating a dynamic interactive website, through to crafting and executing a deliberately disruptive go-to-market strategy.
Our mission was clear: create a brand that provokes questions, embraces discomfort, and demands attention. The result is a bold presence that embodies PerfectRebel’s core philosophy – mastering perpetual progress through meaningful connection and innovative creation.
Brand Identity & Launch Strategy
Collaborating with design partners Corr Blimey!, Hello Finch crafted a bold, distinctive brand identity centred around a highly ownable “R” symbol that perfectly captured PerfectRebel’s insurgent spirit and market positioning.
This powerful visual anchor became the foundation for both their digital presence and an innovative go-to-market campaign. The launch strategy strategically targeted 100 influential industry leaders for an exclusive showcase event, building anticipation through a carefully orchestrated campaign of intrigue and revelation.
Momentum culminated in a dramatic brand reveal at London’s iconic “Banksy Tunnel” in Waterloo just days before the main event. The entire campaign was reinforced by compelling creative assets, provocative thought leadership content, and the rallying call to action: “Hear Tomorrow’s Call.”
The result? PerfectRebel launched to a capacity audience of engaged industry leaders. The immediate impact was undeniable, leaving just one lingering question for those who missed it: if you weren’t there, why the hell not?
