About Hello Finch

Hello Finch.Listening Intelligently.

Trusted by Industry Leaders: The Hello Finch Difference

Founded by Jemima Bird in 2013 and strengthened by strategic partner Steve Denison in 2024, Hello Finch has evolved into a strategic powerhouse in business transformation and brand consultancy. Our leadership combines creative innovation with proven strategic excellence – Steve’s 35-year track record includes partnership at PwC serving global powerhouses like Croda, Ineos, and EasyJet, alongside board-level transformation across multiple sectors.

Our portfolio spans major market leaders like The Co-op, Trainline, and Moss Bros, alongside innovative disruptors such as Pinter and Rest Easier – with an expanding client base that reflects our versatility across industries and scales.

What sets us apart is our adaptive consultancy model, underpinned by strategic leadership expertise. We curate bespoke teams from our extensive network of independent talent, precisely aligned with your specific business challenges. As your needs evolve, so does your Hello Finch team – ensuring you access exactly the expertise required, precisely when you need it. This flexible approach delivers both exceptional creative solutions and strategic value, eliminating the inefficiencies of traditional agency structures.

Beyond project delivery, both Jemima and Steve provide executive coaching and mentoring to executive leaders, drawing from decades of experience guiding senior executives through strategic transformation and business growth.

At Hello Finch, we believe in right-sized excellence – where strategic insight meets creative brilliance, tailored perfectly to your business objectives and delivered with proven leadership experience.

About Jemima

Strategic Brand Leadership Meets Creative Innovation

Jemima founded Hello Finch in 2013, bringing three decades of transformational brand leadership to create a revolutionary consultancy model that defies traditional agency structures.

As an accomplished brand strategist and former executive CMO, Jemima has partnered with major market leaders including The Co-op, Trainline, and Moss Bros, transforming customer experiences and elevating retail operations across diverse sectors. Her strategic approach combines deep brand expertise with operational excellence, establishing her as a trusted advisor to businesses ranging from high street icons to innovative startups.

Today, Jemima serves as NED and Chair of Remuneration Committees across an impressive portfolio of UK PLCs – from Headlam Group‘s flooring leadership to Creightons‘ personal care innovation and Pinewood Technologies‘ software excellence. Her board-level oversight demonstrates versatility across industries and growth stages, from established market leaders to dynamic scaling businesses.

What Jemima brings to Hello Finch is distinctive: the creative vision to see transformational possibilities combined with the strategic expertise to deliver sustainable brand value. Whether developing authentic brand essence, steering organisational transformation, or coaching leadership teams through strategic change, Jemima’s approach centres on creative excellence that creates lasting commercial impact.

With board-level experience across multiple sectors and a proven track record of brand transformation, Jemima embodies the Hello Finch philosophy of right-sized excellence – where strategic insight meets creative brilliance.

About Steve

Strategic leadership meets operational excellence

Steve joined Hello Finch as partner in June 2024, bringing over 35 years of transformational business leadership to our strategic consultancy offering.  As a distinguished former PwC Partner (1997-2018) and member of their UK Assurance Leadership Team, Steve oversaw 3,500 colleagues across 25 regional offices while implementing game-changing sales-led strategies that significantly enhanced competitive success. His client portfolio included some of PwC’s largest accounts, establishing him as a trusted board-level advisor across multiple sectors.

Today, Steve serves as Chair and Non-Executive Director across an impressive portfolio of innovative businesses – from Rest Easier‘s digital estate planning platform to Pinter‘s revolutionary home brewing technology. His strategic oversight spans luxury hospitality (Vontsira) to competitive sports tech (BatFast), demonstrating his versatility across industries and growth stages.

What Steve brings to Hello Finch is rare: the strategic vision to see the bigger picture combined with the operational expertise to deliver transformational results. Whether coaching senior finance professionals, steering organisational change, or driving sustainable growth strategies, Steve’s approach centers on practical excellence that creates lasting value.

A Fellow of the Institute of Chartered Accountants with First Class honours from the University of Liverpool, Steve embodies the Hello Finch philosophy of right-sized excellence – where strategic insight meets proven execution.”

What we do

Our comprehensive consultancy offering

1. Strategic Business Transformation

Driving sustainable growth through strategic leadership and operational excellence. Drawing from decades of board-level experience with global powerhouses like Croda, Ineos, and EasyJet, UK businesses like The Co-op, Pinewood Technologies and Headlam, we help entrepreneurial businesses navigate complex challenges and unlock their full potential.

Our systematic approach includes: Strategic planning and growth strategy development; Operational excellence and change management; Business model innovation and market expansion; Financial strategy and performance optimisation; Governance and organisational transformation.

We combine strategic vision with practical execution, ensuring transformational initiatives deliver measurable results that create lasting competitive advantage.

2. Executive Coaching & Mentoring

Both Jemima and Steve provide executive coaching and mentoring to C-suite leaders, drawing from decades of experience guiding senior executives through strategic transformation and business growth.

Our coaching approach helps leaders: Navigate complex strategic decisions with confidence; Build high-performing teams and organisational cultures; Develop personal leadership capabilities for sustainable success; Balance strategic vision with operational delivery; Manage stakeholder relationships and board dynamics.

This premium service creates ongoing partnerships that extend far beyond individual projects, supporting leaders as they scale their businesses.

3. Brand Strategy & Development

Developing brand essence for both early-stage businesses and established brands alike. Our ½ day workshop gets to the heart of a brand; we unpack founders and key employee ideas and package up an innovative new way of looking at their brand. We love how excited teams get as they get under the skin of what makes them tick!

From here, we help you reimagine your existing or create a new brand identity through the lens of our strategic thinking. Sometimes the smallest tweak can deliver the greatest results.

Alongside this work we develop comprehensive brand guidelines which sit as an active working document and not just a dusty doorstop. This provides the foundation to develop your website and other key brand assets.

4. Customer Proposition & Market Positioning

A compelling customer proposition is the foundation of effective brand communication. We help you articulate precisely how your offering addresses customer needs, resolves pain points, and delivers meaningful value.

Our systematic approach helps you: Uncover your true competitive edge; Articulate both functional benefits and emotional rewards; Define your ideal audience through rigorous research; Sharpen your competitive positioning; Develop powerful proof points that build credibility.

This focused methodology creates a customer proposition that resonates authentically, differentiates effectively, and drives consistent results across all marketing activity.

5. Brand Activation & Go-to-Market

Developing winning campaign strategies that make customers sit up and buy. Working across all channels from traditional poster sites to fully integrated media including TV and digital, we pull together go-to-market creative excellence.

Our expertise extends to specialised content that builds your brand authority and engages your audience consistently. We have a trusted set of creatives who have worked on some of the world's biggest accounts, delivering award-winning ideas with remarkable efficiency.

We believe in including you throughout the creative process - from early concepts to final execution - ensuring outputs both capture market attention and authentically represent your brand voice.

What our clients say