The simplicity of the Hello Finch approach is that we work with you to develop exactly what you need.
Sure, we have a 7-step process to help businesses transform their brands if a full end to end process is required, but by meeting and working with you we give you bespoke recommendations to best address your needs.
We also identify which of the Hello Finch partners are best suited to be your delivery partners based on their experience in the areas you need. So, instead of one size fits all you have a unique solution, curated just for you.
BRIEFINGWe think it's important to understand your business in order to help you develop your brand. In this opening stage, we frame the challenge and agree your business objectives.
IMMERSIONWorking with you, we will undertake desktop / external research to explore your market dynamics and really understand your brand and how it is seen in the market. This clearly identifies where the challenges and opportunities lie.
BRAND STRATEGYA clear brand strategy is key for your business. Here we will develop a strategy which best suits your requirements - this may take the form of a brand model, a customer journey model, a distinctive customer proposition, brand extension strategy or brand portfolio strategy.
Our approach will have clear touch-points across your markets. We also include colleague engagement strategies where relevant.
CHANNEL STRATEGYIn a fragmenting media world, with consumers seeking ever greater personalisation, making the right online and offline choices is crucial.
We will provide a clear recommendation of the channel routes to amplify your brand, including proposed budgets.
Our media approach is based with your brand at the heart - we believe in the power of ideas and the exaltation of creativity - we think beyond just media, we think about your brand first.
CREATIVE DEVELOPMENTWe have an unrivalled global creative network, with award winning agencies and creative specialists.
We create content across all channels to deliver compelling, award-winning campaigns ensuring you get brilliant ideas first time.
We also have brilliant and award winning environment specialists - so if your brand needs a refreshed look and feel, or indeed a brand new look, we will at this stage work with you to design an environment which reflects your brand strategy.
CURATIONIn our creative curation stage we take execution ideas and develop them to be production ready, ensuring that you are included every step of the way.
PRODUCTION AND EXECUTIONOur production specialists deliver great content across all channels to ensure your campaign is fully developed for launch.
We provide hands-on support from our flexible network of drop-in production specialists. If you need additional marketing support, we have a cohort of marketing partners including CMOs to work with your teams.
Creative and Design