BatFast | Hello Finch x Corr Blimey! | Schmick

For the thrill of the hit!

BatFast is an exciting new entrant to the competitive socialising space.

Using its innovative and unique AI technology BatFast provides next generation Cricket and Baseball training and entertainment products with a Tennis prototype on the way.

Whether you’re a seasoned pro or a first timer, BatFast is the go to brand for fun or training.

You’re in next…

Project Overview

Hello Finch are the retained agency for BatFast the UK’s leading sports simulation business. The BatFast team required a brand identity to support their ambitions and underpin their challenging growth targets. Starting initially with BatFast Cricket, Hello Finch supported BatFast in embedding their cricket offer, and has worked alongside them to develop their BatFast Baseball and BatFast Tennis sub-brands and go to market strategies.

In order to access the fast growing world of competitive socialising, Hello Finch’s delivery partners Corr Blimey! and Schmick created a new identity, brand guidelines, website, launch film and suite of campaign assets for BatFast to use across all of their social media channels.

The Challenge

In a highly saturated market of sports offerings, cricket by many is seen as a game “not for me”.

Historical perceptions of “stuffy and boring” needed to be overcome in order to engage a new audience who have multiple ways to spend their social time, and money…

The Solution

BatFast created a unique suite of game modes which can transform cricket into a pure entertainment offer – from chasing down scores, to facing the replicated deliveries of world class bowlers.

A new identity, website and suite of video and photographic imagery was created to present a modern, exciting lens to cricket.

In order to engage both professional and club cricketers alongside people who’ve never picked up a bat before, BatFast gamification modes allow everyone to enjoy the thrill of the hit.

The Results

BatFast has successfully launched simulators across 5 continents with over 1 million balls delivered and counting.

A partnership with NatWest was secured in 2019 to support the UK’s Summer of Cricket.

BatFast Cricket was at every Ashes Test Match over the 2019 summer and supported NatWest at out of stadium activations throughout the ICC World Cup.