Laura Penhaul | Hello Finch x New Edge Studio
A brand for a double world record holder
When a double world record holder asks you to help them develop their brand purpose, you can’t help but turn your head to one side…Laura Penhaul led the first all female crew to row the Pacific Ocean from America to Australia, it’s fair to say she has no issue in having purpose!
What Laura needed though was an articulation of her gutsy, can do, inner mental strength attitude into a brand identity and visual graphical style that would allow her to tell her story – and believe us, it’s a magnificent story. With over 15 years working in elite sport, Laura knows what it takes to be your own personal best. And at Hello Finch, we know we reached deep to help bring her vision to life.
Laura Penhaul is a double world record holder, having led the first all female crew to row the Pacific Ocean from America to Australia. Hello Finch worked with Laura to develop her brand proposition, creating an articulation of her brand “why” in a way that she could build a brand to tell her story and inspire others.
We brought in New Edge Studio to create a visual representation of this proposition, creating a suite of assets from a new logo, to typeface and visual imagery to create a new brand website fit for a champion.