Joos – Power in your Pocket! – Corr Blimey! | Fall of Man
Power in your Pocket!
Smart phones are integral to modern day life at an ever-increasing rate and low battery is the greatest source of stress for smartphone users, who face a constant battle to maintain sufficient battery to last their day.
Joos is the creation of three young entrepreneurs who saw the opportunity to keep people powered up throughout their day during a trip to China. Shared power banks allow users to rent a power bank, charge smartphones on the move & return to any other station.
Across Asia, networks span millions of stations – in 2019 revenue in China alone was £870m with over 290m users.
Joos is the first power bank company outside of China to be vertically integrated – the team have a manufacturing plant in China, and exclusively operate their own charge banks across thousands of UK venues.
With state of the art digital screens, a growing eco-system of venues and customers, Joos is primed to lead the way in charging on the move.
The brand identity was created by Corr Blimey! And the website and tone of voice by Fall of Man. Hello Finch continue to provide strategic guidance to the in house team.
New illustration style
Design and branding of charging stations
Simple infographics to explain usage
Bold visual design photography for social channels