Peter Diamandis calls it the age of supersonic abundance – AI compressing decades of progress into years. He’s probably right. But it raises a question I haven’t heard asked in a single boardroom yet. Not “what’s our AI strategy?” The question nobody’s asking is: what does our approach to AI say about who we are?
Most boards have no meaningful relationship with their brand. Not because they don’t care, but because a collective assumption took hold that brand is a marketing department matter. That assumption is wrong. And the cost never appears as a line item.
Your customers don’t experience your strategy. They experience your brand. When transformation changes the organisation but leaves the brand untouched, the market notices – not immediately, and not always consciously. But it notices.
In the latest blog written for Hello Finch client, Vontsira, we discuss the sophisticated infrastructure requirements that define true…
“Beyond the BS: How to Make AI Actually Pay Off” cuts through the industry hype to reveal why 87% of AI projects fail and how to be part of the successful 13%. This two-part series exposes the uncomfortable truth about corporate AI initiatives that burn cash while delivering nothing but PowerPoint slides.
Remember when running was just you, your shoes, and the open road? Today’s runners can access Olympic-level expertise, real-time AI coaching, and global communities while maintaining the peaceful solitude that makes running so appealing.
Translating Luxury Across Borders: Creating Global Appeal While Honouring Local Context
Effective prioritisation isn’t about making fancy lists – it demands a fundamental mindset shift away from trying to do everything at once.
The women’s golf apparel industry has been trapped in outdated “pink it and shrink it” thinking for far too long. Female golfers deserve more than boxy hand-me-downs or feminised versions of men’s clothing that prioritise neither performance nor style.
Speed up your Business Transformation with clear insights from diagnostic tools that reveal what actually needs fixing.