About Hello Finch

Brands' gateway to the best in independent agency talent

Through Hello Finch, you’ll meet experts I trust and believe in. I’ve worked with some Hello Finch agencies for years, others for decades.

Over 20 years, I’ve learned that indies have to be better, leaner, smarter and more creative to even survive.

And over 20 years, myself and Hello Finch agencies have done some amazing things for the world’s biggest and brightest brands.

Volatile times call not for brittle contracts and old-school thinking, but for agility, speed and flexibility. For sure things in an unpredictable world.

About Jemima

Passion and creativity

For more than 20 years I’ve worked with a wide cross section of high street brands, developing their strategies, running their shops and transforming their customers’ experience.

Over my career, I’ve always chosen to work with brilliant independents, unlocking the unsurpassed passion they bring to client briefs. Through Hello Finch, I provide every client with a personalised front door to a wonderful, eclectic team of specialists.

From running shops to creating brands, across fashion and food, I’ve loved transforming the brands I’ve worked with. I founded Hello Finch with one key aim — to work with fabulous people to build brands that they could feel excited about.

My experience spans multiple sectors and I’ve worked alongside and consulted with some of the UK’s best known brands. I’m also a Non Executive Director at Revolution Bars plc.

Over the past five years I’ve grown my own consulting business providing end to end brand, marketing and operational support to clients, leading strategic initiatives and, where needed, stepping in as a drop in partner for their Executive team.

Most recently I worked with Co-op as their Customer Director responsible for the development of a new brand across all customer touch points, their customer proposition and creative execution across all channels. I am immensely proud of two firsts –bringing to market the first 100% British meat campaign and negotiating the UK’s first product placement deal with ITV’s Coronation Street where Co-op became the convenience store on the world famous street.

Prior to this, I led the development of a new brand proposition and advertising campaign for Trainline, partnering with Studio Blackburn and some of the best digital talent around to develop an iconic new brand identity.

At Moss Bros I led the strategic rebrand and encouraged the Board to support some truly brave campaign decisions. The introduction of Billy Huxley, a heavily tattooed hipster as the face of the brand was transformational, together with Moss Bros taking a leading role in the same sex marriage campaign. I am particularly proud of my work with Moss Bros as it completely repositioned the brand both from a perception and financial return perspective.

Prior to setting up my consultancy, I was the Group Marketing Director for a private equity backed restaurant chain and Marketing Director for Musgrave Retail Partner responsible for the for the Budgens & Londis brands. I have an MBA (distinction) from Warwick Business School and have held a number of industry body non-exec positions.

About Hello Finch
About Hello Finch


Here’s what clients have said about Jemima and the Hello Finch partners....
  • Jemima’s fresh thinking and creative approach completely revolutionised our customer proposition, bringing life back to the Co-op’s unique connection with local communities.
    Jo Whitfield, CEO – Co-op Food
  • We needed an agency with the design smarts to take this challenge and present a refreshed look that resonated across our markets and the increasing expectations of our customers. Studio Blackburn’s solution evokes the simple, hard-wired principle, which drives the business — the relentless commitment to make customers’ journeys smarter.
    Simon Darling, Commercial Director, Trainline
  • Jemima developed a new brand proposition ‘Making Men Feel Amazing’, a new brand identity and creative communication launch. The use of iconic male models and digital media alongside transformational campaigns (Same Sex Marriage) saw over 1m views of the brand online.
    Brian Brick, CEO – Moss Bros.
  • Brand Love is a breath of fresh air in a sea of marketing agency sameness. Their innovative approach to building marketplace demand is equal parts creative and business rigorous. I’ve had the pleasure of working with their principals in the past and they do world class work for their clients
    Adam Simons, Head Emerging Brands – The Clorox Company
  • Jemima’s impact on our food business was immense. Her innovative, ground breaking sponsorship deal with Coronation Street was a fitting legacy.
    Steve Murrells, CEO – Co-op Group
  • The speed at which Butterfield Harris arrived at such quality insights has been very impressive and I feel you’ve offered us an excellent platform from which we can inspire our whole community.
    Joe Jenkins, Director of Supporter income and Impact – The Children’s Society
  • Delivering a positive customer experience and ROI were paramount, of which Roast managed in a transparent, data lead and accountable manner across both PPC and paid social inventory. I view Roast very much as part of the marketing team here at Sky.
    Anne Tulloch, Director of Sales and Marketing at Sky Tickets

Our Services

Brand Strategy
Brand Positioning
Brand Management
Creative and Design
Change Management
Operational Excellence
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Our View

Hello Finch gifts brands control and certainty. Proven value during volatile times.


  • We’re not designed to be this stressed
  • Modern life is sweet
  • Sport in the city – it’s a profitable game
  • He’s not coming back… (and neither is the old High Street)
  • Vending – disruptive yes, but not as you know it
  • Football Foundation appoints Jemima Bird to Board of Trustees
  • Marks, get set, terrible
  • Helping brands make brave, human decisions – that’s The Relish Way